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RFP-REQ-JAK-20-0008 Service Provider of Developing Engaging Video about “Safely Managed Water”

Rabu, 29 Juli 2020
Deadline Wednesday, 12 August 2020
Contact Info Iuwash_Plus_Procurement@dai.com

Issued Date : July 29, 2020
Title: RFP-REQJAK-20-0008

Service Provider of

Developing Engaging Video about “Safely Managed Water”



Issuing Office & Email/Physical Address for Submission of Proposals:

Indonesia Urban Water, Sanitation and Hygiene (IUWASH Plus) Jakarta , Mayapada Tower 1, 10th Floor, Jl. Jend. Sudirman Kav. 28, Jakarta 12920 ;

Email : IWPLProc_InboxJKT@dai.com
Deadline for Receipt of Proposals: August 12, 2020 at the latest 16. 00 p.m.

Proposal Soft copy to IWPLProc_InboxJKT@dai.com
Point of Contact for correspondences : Iuwash_Plus_Procurement@dai.com
Anticipated Award Type: PO / Contract  

Basis for Award: An award will be made based on the Trade Off Method

The award will be issued to the responsible and reasonable offeror who provides the best value to DAI and its client using a combination of technical and cost/price factors


A. Background

The USAID Indonesia Urban Water, Sanitation and Hygiene, Penyehatan Lingkungan Untuk Semua (IUWASH PLUS) program is a five-a-half-year initiative designed to assist the Government of Indonesia (GOI) in increasing access to water supply and sanitation services as well as improving key hygiene behaviors among urban poor and vulnerable populations. USAID IUWASH PLUS works with governmental agencies, the private sector, NGOs, communities and others to achieve the following “high level” results:

  1. An increase of 1,100,000 people in urban areas with access to improved water supply service quality, of which at least 500,000 are from the poorest 40% of the population (also referred to as the “Bottom 40%” or “B40”), vulnerable groups or Indonesia’s eastern provinces; and
  2. An increase of 500,000 people in urban areas with access to safely managed sanitation

To ensure that improvements in access to WASH services are sustained, USAID IUWASH PLUS is guided by a development hypothesis that focuses on strengthening service delivery systems, so they can more effectively reach the poorest and most vulnerable segments of the population. In order to achieve this at scale, the program undertakes activities through four interrelated components, including: 1) improving household WASH services; 2) strengthening city WASH institutional performance; 3) strengthening the WASH financing environment; and 4) advancing national WASH advocacy, coordination and communication. In support of these components, USAID IUWASH PLUS also implements a Local Sustainability and Innovation Component (LSIC) that is designed to stimulate WASH innovations that strengthen community, private sector and government WASH service provision.


B. Objective

The primary objective of this activity is to produce a video of ‘Safely-Managed Water’ products in the form of digital media products that will be easily unbundle into two parts: Why Safely Managed Water is Important? and Water Safety Plan. The use of this video will help the followings:

  1. Share knowledge and give information of the conditions of water supply in Indonesia
  2. Advocate and explain the mandate to provide safely managed water.
  3. Inform SDGs Goal 6 as the global commitment and RPJMN 2020 – 2024 to reach and provide safely managed water.
  4. Empower and increase understanding on how RPAM (Water Safety Plan) help in achieving safely managed water through a risk management approach.


C. Tasks

In general, the tasks of this produce an engaging-animation video will include, but not limited to, the following:

Storyline, Storyboard, and Script development:

  1. Brainstorm the angle, coverage, and messages of each scene together with the USAID IUWASH PLUS communication team.
  2. Develop the scripts and storyboards, which will be reviewed and approved by the USAID IUWASH PLUS team.
  3. Initial concept of ‘Safely Managed Water’ video – 15 minutes duration video – which will be unbundle into two parts (7.5 minutes each video)


  • Part One (7.5 minutes) – Why Safely Managed Water is Important?

1. Global Commitment

• Mandate of safely managed water globally (SDGs 2030)
• The mandate of safely managed water in the Law Number 17 Year 2019 regarding water resources and RPJMN 2020-2024, including water supply targets
• Information about authority for achieving access for safely managed water

2. Definition of access for safely managed water according to SDGs

• A brief description of 4 ladder, include inform the key message of pipe water is the closest way for achieving safely managed water

3. What is Indonesia’s current achievement of safe and proper water supply, compared to other countries in ASEAN and Asia

4. Types of technology that supports the provision of safely managed water:

• Both piping and non-piping and highlight the message that ‘the only way to achieve the target is with piping’ and ‘water utility has a responsibility to ensure the water standard can be achieved’
• Existing programs that support safe drinking water, from sources to consumers (RPAM, Pillar 3 STBM, PKAM, ZAMP, and conservation program)

5. Describe and inform the evidence that safely managed water is directly related to public health

• Drinking Water Quality Study/SKAM-RT, UNICEF Study, BJP Study, Customer Satisfaction Study
• Snapshoot fulfillment of PDAM performance related to water quality


  • Part Two (7.5 minutes) – Water Safety Plan for Safely Managed Water
  1. A brief description of the framework of the 11 RPAM modules
  2. Explanation of the concept and definition of RPAM
  3. Information about ‘Why is RPAM (water safety plan) important?
  4. Overview the PDAM’s mandate to safely managed water
  5. Water supply services in general in Indonesia, which meet the ‘4K’ principle
  6. Linking the ‘quality’ with safely managed water
  7. The ‘need’ to implement the RPAM and good practices that have (started) been carried out by the PDAM
    • There is a testimony from the Ministry of Public Works, BPPSPAM
    • Experiences from PDAM Malang City, Payakumbuh PDAM, Banjarmasin PDAM, etc. (confirmation will be done in the first week of assignment) in implementing RPAM (highlighting the efforts being implemented, the benefit for PDAMs, after and before RPAM)
    • The need to implement the RPAM: starting from preparing the RPAM document (message: although challenging, applying RPAM in PDAM daily operation is inevitable, it can be started by the easiet and low-cost effort such as correcting the procedures while continue addressing the more challenging efforts)
  8. The relationship between RPAM and Zona Air Minum Prima or ZAMP ‘Water Supply Zone’ (as an indicator of success and can be applied in other Zones)
    • The intersection of RPAM (output) and ZAMP (approach)
    • Testimonials and success stories of the PDAMs that have implemented ZAMP
  9. Highlights about the importance of RPAM and COVID-19 ‘Without RPAM, PDAM could not be able to assess where contamination risks (such as viruses, including COVID-19) might entering the water supply system.


Create Animation and Testimonials Shoots

  1. Create the animation or motion-graphics for video development
  2. Shoot the testimonials to the field and opinion interviews
  3. Mainly using an animated approach, but combined with the shoot of testimonials and opinion interviews
  4. The suggested or example video can be seen at


Video Editing:

  1. Edit and produce high-quality engaging-animation videos based on the agreed concept and storyline
  2. Provide voice talent for the video voice over in Bahasa Indonesia with two selectable subtitles (English and Bahasa Indonesia).


Internal and external Review

  1. The USAID IUWASH PLUS team and BAPPENAS will review the videos and provide necessary input and feedback.
  2. The USAID IUWASH PLUS will also request input from the RPAM task team (Bappenas, MPWH, MOH, WHO and IUWASH PLUS) for the storyboard and visual-board.
  3. The video maker will make the first revision of the videos based on those input and feedback.


Finalization of all instructional videos based on all final input and feedback.


Ensure the videos are in compliance with the USAID Branding and Marking standards and USAID Graphics Standards Manual, including the use of the USAID video bumpers.



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