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Developing Creative Media for Learning and Behavior Change Communication (Iklan Ini Hanya Tersedia Dalam Bahasa Inggris)

Senin, 11 Februari 2019
Deadline Monday, 25 February 2019
Contact Info IWPLProc_LSIC@dai.com

Developing Creative Media for Learning and Behavior Change Communication
REQ-JAK-19-0012
Issue Date : February 11, 2019
Title: “Developing Creative Media for Learning and Behavior Change Communication”
”Issuing Office & Email/Physical Address for Submission of Proposals:
Indonesia Urban Water, Sanitation and Hygiene (IUWASH Plus) Jakarta , Mayapada Tower 10th Floor, Jl. Jend. Sudirman Kav. 28, Jakarta 12920 ;
Email : IWPLProc_LSIC@dai.com
Deadline for Receipt of Proposals: February 25, 2019 (at the latest 17.00 p.m)
Soft copy to : IWPLProc_LSIC@dai.com
Point of Contact: IWPLProc_LSIC@dai.com
Anticipated Award Type: Firm Fixed Price Purchase Order
Basis for Award: An award will be made based on the Trade Off Method. The award will be issued to the responsible and reasonable offeror who provides the best value to DAI and its client using a combination of technical and cost/price factors.

A. Background
The USAID Indonesia Urban Water, Sanitation and Hygiene ‘Penyehatan Lingkungan untuk Semua’ (IUWASH PLUS) program is a five-year initiative designed to assist the Government of Indonesia in increasing access to water supply and sanitation services as well as improving key hygiene behaviors among urban poor and vulnerable populations. Implemented by DAI Global LLC, IUWASH PLUS works with governmental agencies, the private sector, NGOs, communities and others to achieve the following “high level” results:
• An increase of one million people in urban areas with access to improved water supply services of which at least 500,000 are from the poorest 40% of the population; and
• An increase of 500,000 people in urban areas with access to a safely managed sanitation services.
To ensure that improvements in access to WASH services are sustained, USAID IUWASH PLUS is guided by a development hypothesis that focuses on strengthening service delivery systems, so they can more effectively reach the poorest and most vulnerable segments of the population. In order to achieve this at scale, the program undertakes activities through four interrelated components, including: 1) improving household WASH services; 2) strengthening cities WASH institutional performance; 3) strengthening the WASH financing environment; and 4) advancing national WASH advocacy, coordination and communication. In support of these components, IUWASH PLUS also implements a Local Sustainability and Innovation Component (LSIC) that is designed to stimulate WASH innovations that strengthen community, private sector and government WASH service provision.
B. Activity Background
Today, digital technology advances have transformed our work and activities, including our communication method and learning process. Computers, smartphones, internet, and global communications have facilitated more sophisticated and mobile, yet easy-to-access, communication and learning methods. This Information and Communication Technology (ICT) progress will not slow down in the future, in fact, more innovations will emerge at an increasingly faster pace.
In that regard, the use of digital media products is inevitable. These products enable and deliver experiences in many sectors, including those that are not typically associated with digital media—such as government, health, and education sectors. Mostly being used to deliver information, promotion, campaign, and learning, these products can be found in the form of mobile applications, animation, visual art, social media, digital videos, video games, augmented reality, and data visualization.
As part of digital media products, the influence of digital videos and visual art on our everyday culture is growing. With digital videos continuing to gain popularity, this familiar and widespread platform extends into the educational activities to support not only the learning process but also behavior change. There is a current trend on the Internet of providing video digital product instead of text to teach many things. Abstract topics that normally appeared difficult to teach and learn are now more accessible and understandable through instructional videos. The online nature of digital videos also allows them to be shared and accessed easily across the world at all hours. These can empower people with knowledge on a variety of subjects.
In line with the digital technology advances, the formative research conducted by USAID IUWASH PLUS from 2017–2018 revealed the dominant behavior of the urban communities who relied on the online and offline digital technology platforms as the effective media for delivering information to them. Approximately 70% of the households surveyed relied on TV and the Internet as their main sources of information. In addition, 60% of the surveyed households also said that they accessed social media online through in-app smartphones in their daily routine.
Therefore, USAID IUWASH PLUS considers it is necessary to keep up with the technology advances by using creative media to share the information, education, and communication (IEC) materials in the form of digital media products, including printed materials to complement the products. These creative media would support the learning and behavior change communication in the WASH sector, including to the urban poor households, local governments, WASH operators, and the private sector.
For the behavior change setting, the project will develop Behavior Change Communication guidelines and products for promoting 7 priority behaviors, completed with 11 promotional and informational videos and visual art designs (digital and printed) to strengthen safely managed WASH promotions for poor households and communities in the urban area. To support that, for practical context, the project will produce about 12 instructional/tutorial videos to help the local government, operators, private sector, and communities have better practical abilities related to the concepts, principles, and procedures for implementing and managing programs, activities, facilities and infrastructure in the WASH sector. These videos should be easily accessed and used by the partners, beneficiaries, and the public at all times, even beyond the life of this project.
As this is likely a relatively new approach in the WASH sector to produce a set of comprehensive knowledge products in digital media platform, USAID IUWASH PLUS intends to perform this work under the LSIC through fixed price subcontract.
The promotional and instructional videos are listed in the Attachment A of this document.
C. Objective
The primary objective of this activity is to produce a set of comprehensive WASH knowledge products in the form of digital media products that will be easily accessed, both in online and offline versions. The use of these creative media in the WASH sector will help the followings:
1. Share knowledge of the WASH sector best practices and technical information.
2. Empower and increase capacity of the WASH sector’s stakeholders and beneficiaries, such as the local governments, operators, private sector, and the urban community, including the public in general, with practical abilities to implement or manage WASH-related programs, facilities, and infrastructure.
3. Strengthen efforts to increase access to safely managed WASH in the poor, urban households through digital technology-based promotion and triggering.
4. Support the Government of Indonesia in implementing the STBM approach for urban communities.
D. Tasks
In general, the tasks of this activity will include, but not limited to, the following:
1. Task-1 : Develop & Produce a Behavior Change Guideline (Creative Brief)
• Develop and produce the final Behavior Change Guideline. The final guideline should be generated in a written document of creative brief with the goal of guiding the creative materials to be used in promoting behavior change;
• Ensure that the development of creative brief uses the data and recommendations from the formative research key findings and the behavior change strategy document as the reference;
• Ensure that the final guideline document is in compliance with the USAID Branding and Marking standards and USAID Graphics Standards Manual.
2. Task-2 : Design and Produce Digital and Printed Visual Art for WASH Promotion Materials
• Design development:
a) Brainstorm the angle, coverage, messages and angle of each visual art together with the USAID IUWASH PLUS team.
b) Develop designs for 7 targeted key behaviors which will be reviewed and approved by the USAID IUWASH PLUS team.
• Footage collection:
o The formats of visual art products can be collected from real human photography footage and/or art design, and tailored based on the needs of each promotional material
o The suggested/estimate locations of footage collection for each key behaviors can be seen in the Attachment A (subject to change if necessary).
• Photo / Visual Art Editing:
o Edit and produce up to date visual art based on the agreed concept and targeted behaviors.
o Provide design alternative/options for each targeted media (online social media, messaging app, e-poster, printed poster, flyer, banner, etc.) as agreed by the USAID IUWASH PLUS team.
• Internal Review
o The USAID IUWASH PLUS team will review the visual arts and provide necessary input and feedback.
o The service provider will make the first revision of the visual arts based on those input and feedback.
• Finalization of all visual art design based on all final input and feedback.
• Ensure the final products of digital and printed visual art are in compliance with the USAID Branding and Marking standards and USAID Graphics Standards Manual.
3. Task-3 & 4: Produce 11 Behavior Change Promotional and Information Videos and 12 instructional/tutorial videos (see the Attachment A for the list of videos)
• Storyline development:
o Brainstorm the angle, coverage, and messages of each video together with the USAID IUWASH PLUS team.
o Develop the scripts and storyboards, which will be reviewed and approved by the USAID IUWASH PLUS team.
• Footage collection:
o Conduct photo and video shooting and other related activities for each video in the fields and other relevant locations
o The suggested/estimate locations for each promotional and information video theme can be seen in the Attachment A (subject to change if necessary).
• Video Editing:
o Edit and produce high-quality promotional and information videos based on the agreed concept and storyline
o Provide voice talent for the video voice over in Bahasa Indonesia with two selectable subtitles (English and Bahasa Indonesia).
o Create video animations as part of the videos, if if needed with reference to the video concept.
• Internal Review
o The USAID IUWASH PLUS team will review the videos and provide necessary input and feedback.
o The service provider will make the first revision of the videos based on those input and feedback.
• Finalization of all instructional videos based on all final input and feedback.
• Ensure the videos are in compliance with the USAID Branding and Marking standards and USAID Graphics Standards Manual, including the use of the USAID video bumpers.
4. Task 5: Pretest
• The service provider with support from the USAID IUWASH PLUS team will conduct a series of pre-test events with the relevant project partners and beneficiaries to test the first draft of visual arts and videos to provide further input and feedback
• The service provider will make the second revision of the visual arts and videos based on those input and feedback.
5. Task 6: Reporting, Product Compilation, and Others
• Submit Inception Report containing the approach & methodology and work plan.
• Submit final report for the completion of all 5 tasks under this activity.
• Submit the compilation of WASH knowledge products from Task 1, 2, 3, 4 and 5 as follows:
a. A digital compendium of WASH knowledge products compiled in a portable digital media storage, completed with the designed cover and list of products and video titles. The minimum number of copies of this compendium is 10. This digital compendium consists of the followings:
i. Behavior Change Guideline
ii. Digital WASH visual art promotion materials designs
iii. 11 Behavior Change promotional and informational videos
iv. 12 Instructional/tutorial videos
b. The printed version of the following products:
i. Behavior Change Guideline: 10 copies
ii. A set of WASH visual art promotional materials: 100 copies for each product
• Submit the working files and raw materials (e.g. video footages, still photos, and motion graphics) resulted from the video production.

E. Link with USAID IUWASH PLUS High Level Results and Outcomes
The above activities will contribute to the following USAID IUWASH PLUS outcomes:
C1a Number of people gaining access to shared or basic sanitation services as a result of USG assistance
C1b Percentage of households with soap and water at a handwashing station commonly used by family members
C1d Number of WASH enterprises with improved WASH products or service offerings as a result of U.S. Government assistance
C1e Number of new/improved mechanism for civil society organizations and/or non-governmental organizations to advocate for the supply of better WASH services
C4b Number of knowledge products developed

F. Deliverables
The activities will expect to generate the following deliverables/outputs:
No Task Deliverable
1. Task 1 A document of creative brief as a guideline to design WASH promotion and information materials for behavior change communication.
• The final guideline document should be in compliance with the USAID Branding and Marking standards and USAID Graphics Standards Manual.
2. Task 2 A set of digital and printed WASH visual art promotion materials design (including poster, flyer, sticker, etc) based on 7 priority behaviors of BC strategy.
• The main language of each design is Bahasa Indonesia.
• Each design should be fully functional and available in the formats suitable for the current online and offline social media and promotion platforms.
• The final products of digital and printed visual art should be in compliance with the USAID Branding and Marking standards and USAID Graphics Standards Manual.
3. Task 3 and 4 11 behavior change promotional and informational videos and 12 instructional videos in high-quality format.
• The estimate duration of the videos is as follows:
a. 11 promotional and informational videos: 5–10 minutes/video
b. 12 Instructional videos: 7–10 minutes/video
• Each video is completed with USAID opening and closing bumpers.
• The main language of each video is Bahasa Indonesia. However, each video should be completed with two selectable subtitles upon screening, i.e., English and Bahasa Indonesia.
• Each video should be fully functional and available in the formats suitable for the current online and offline video players:
a. The first format should be compatible for screening in any media player with high resolution (for big screen/monitor).
b. The second format should be compatible for website and social media, and can be shared or downloaded on the mobile phone with limited Internet speed.
• The videos should be in compliance with the USAID Branding and Marking standards and USAID Graphics Standards Manual.
4. Task 5 Conducting a series of pre-test events to test the first draft of the videos and WASH promotion materials to several target audiences in the following locations:
A. Behavior Change promotion videos and printed visual art materials (2-3 events for different target audience in each location):
1. North Sumatra
2. East Java
3. South Sulawesi
4. Jayapura
5. Jakarta (in a non-intervention area)

B. Tutorial videos:
1. Location TBD – PDAMs & LGs (6 videos)
2. Location TBD – LLTT Operators & LGs (4 videos)
3. Location TBD – CBOs & relevant offices (2 videos)
4. Location TBD – Communities & workmen (1 video)
5. Location TBD – LKM (1 video)
5. Task 6 Reporting and compilation of final products and working files/raw materials:
– Inception Report containing the approach & methodology and work plan.
– Final Report for the completion of all 5 tasks under this activity.
– Compilation of WASH knowledge products from Task 1, 2, 3, 4 and 5 as follows:
a. A digital compendium of WASH knowledge products compiled in a portable digital media storage, completed with the designed cover and list of products and video titles. The minimum number of copies of this compendium is 10. This digital compendium consists of the followings:
i. Behavior Change Guideline (creative brief document)
ii. Digital WASH visual art promotion materials designs
iii. 11 Behavior Change promotional and informational videos
iv. 12 Instructional/tutorial videos
b. The printed version of the following products:
i. Behavior Change Guideline: 10 copies
ii. A set of WASH visual art promotional materials: 100 copies for each product
– Submit the working files and raw materials (e.g. video footages, still photos, and motion graphics) resulted from the video production.

G. Estimated Budget
Funds budgeted for the implementation of this activity will be provided by USAID IUWASH PLUS to the selected service provider. The maximum budget estimate for this activity is Rp1,550,000,000 to cover the following tasks:
• Behavior Change Communication guideline and products (Task 1 & 2)
• 11 promotional and informational videos and 12 instructional/tutorial videos (Task 3 & 4)
• Conducting a series of pre-test event to test the visual arts and videos (Task 5)
• Reporting and compilation of final products and working files/raw materials (Task 6)
The budget will cover all costs for video production, human resources, transportation and accommodation for field research (footage collection), meetings/FGDs for pretest, communication and reporting.
H. Payment Schedule
The payment schedule will be arranged based on the deliverables production process as follows:
No Deliverable Production Process Timeline Amount of Payment
1. Inception Report containing approach & methodology including detailed work plan and timeline Second week after contract signing 5%
2. – Task 1: Initial concept of the Creative Brief
– Task 2: Concepts of all digital and printed visual arts
– Task 3 & 4: the storylines of all videos (11 promotional + 12 instructional videos) End of April 2019 20%
3. – Task 1: First draft of creative brief document
– Task 2: First sample of all digital and printed visual art products
– Task 3 & 4: First editing results of all promotional & instructional videos
End of July 2019

25%
4 – Task 5: Conduct a series of pre-test event to test the visual arts and videos
– Revision of the first sample products and editing results based on feedbacks and input from the internal review of the USAID IUWASH PLUS team
– Second product revision based on feedbacks and input from the pretest conducted with the stakeholders End of August 2019
25%
5. Task 6:
– Submission of the compilation of WASH knowledge products from Task 1, 2, 3, 4 and 5
– Submission of the final working files and all raw materials e.g. video footages, still photos, and motion graphics) resulted from the video production.
– Submission of the final report for the completion of all 5 tasks End of September 2019 25%

I. Posting and Reporting Relationships
The main responsibility of the program will be managed by the behavior change and communication teams under Component 1 and 4. The program will be conducted in 7 months between March 2019 and September 2019. The main activities for producing the videos will be held in Jakarta, while the footage collection activities will be conducted in several USAID IUWASH PLUS cities/districts listed in the table of the proposed videos above (subject to change upon further discussion).
The service provider is required to have an intensive communication and discussion with the USAID IUWASH PLUS behavior change and communication teams, as well as the relevant program specialists. For conducting the aforementioned tasks, the service provider will report to the followings:
Task Primary Supervisor Secondary Supervisor
Task 1 BC/Social Mobilization Specialist (Component 1) National Coordinator for Project Communication (Component 4)
Task 2 BC/Social Mobilization Specialist (Component 1) National Coordinator for Project Communication (Component 4)
Task 3 BC/Social Mobilization Specialist (Component 1) National Coordinator for Project Communication (Component 4)
Task 4 National Coordinator for Project Communication (Component 4) BC/Social Mobilization Specialist (Component 1)
Task 5 BC/Social Mobilization Specialist (Component 1) National Coordinator for Project Communication (Component 4)
Task 6 National Coordinator for Project Communication (Component 4) BC/Social Mobilization Specialist (Component 1)

J. Required Qualifications and Experience
• Minimum three years of experience in producing various creative media from printed to digital media products. Prior experience producing creative media for non-profit organizations or development programs would be an added advantage.
• Have excellent capabilities to produce high quality creative media in the form of promotional guideline/creative brief, digital & printed visual arts, and promotional & instructional videos.
• The service provider is required to have sufficient resources and form several teams to work in parallel for completing all the products (guideline, visual arts, and videos) within 7 months.
• Creative-minded and updated with the current trend of digital media products, including promotional and instructional videos for promotional and instructional video production:
– Minimum three years of experience in producing promotional and instructional videos. Additional experience in producing videos for non-profit organizations or development programs would be an added advantage.
– Having good knowledge about the different types and format between promotional and instructional videos, including the different format/version of instructional videos.
– Having creative idea and concept on how to present the video contents interestingly, and combined with the current video style and technology whenever possible, such as the use of motion graphics.
– Having excellent technical capacities in digital video making to ensure smooth and high-quality production.
• Proven ability to effectively manage workloads and meet deadlines, be self-disciplined, good communication skills, and have an absolute intolerance to plagiarism.
• Willingness to work in a responsible, flexible and collaborative manner.
K. Copyright and Consent
• The digital media product service provider must have license of all materials used for the video and visual art production (e.g., still photos, video footages, graphics, animation, music/backsound). The service provider is allowed to use public license or non-copyright/royalty free materials and/or use supporting materials from USAID IUWASH PLUS.
• The videos and raw materials (e.g. video footages, still photos, image, animation, and motion graphics) shall be the property of USAID IUWASH PLUS and the service provider is not allowed to use them in any other projects without the prior written permission of USAID IUWASH PLUS.
• For photo and video shooting, the service provider should ensure that the persons covered in the photo/video give their consent. USAID IUWASH PLUS will provide the photo/video consent form for use.

L. Selection of Service Provider and Evaluation Criteria
• The creative media service provider should provide proposals consisting of the followings:
– Technical Proposal (background of the program, experience, tasks to be conducted, methodology, production timeline, qualification of personnel, division of teams for completing all the creative media products)
– Creative Proposal containing the proposed creative ideas and concepts of the behavior change guideline, visual arts, and video concepts for both promotional/informational video and instructional video
– Cost Proposal
– Video portfolio/showreel (files or Youtube links)
• The creative media service provider will be provided a pitching session to present the proposals
• Further information and references of the program and activities can be seen on the USAID IUWASH PLUS website (www.iuwashplus.or.id) and social media.
• The video production service provider will be selected based on the tender results.
• The proposal will be evaluated based on:
a. Qualification: 30%
b. Experience: 30%
c. Methodology: 40%
– Production process & teams
– Creative concepts

M. Proposed Mechanism
Proposed mechanism of the activity will be implemented through firm fixed price subcontract.

Attachments

RFP-Req-JAK-19-0012-Developing-Creative-Media-for-Learning-and-Behavior-Change-Communication

Attachment-A1-List-of-Videos

Attachment-D-Instructions-for-Obtaining-a-DUNS-Number-DAI’S-Vendors-Subcontractors

Attachment-E-Self-Certification-for-Exemption-from-DUNS-Requirement

Template-Budget-Proposal_Creative-Media

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